What is a Producer?
Still one of the world's greatest unanswered questions.
While there isn't really a set job description for this commanding position, it's still a mystery to people all over the world.
t's hard to grasp the understanding of the the wide array of solutions and goals that can be accomplished by simply hiring an experienced Event Producer for your meeting, event or video production. Experienced producers organize and manage your projects with a relaxed nature, creative thought, precision vendor negotiation and technical skills.
An Event Producer will simplify your life and manage all of the logistics of your meeting, event or video production, including, but not limited to, creative concepting, theme development, graphic design, print materials, venue selection, event planning & management, script writing, content development, show-flow, video production, venue support, staging, decor, technical staff, non-technical staff, while still finding time to manage budgets and talent.
Based on the the list of huge responsibilities that a superior corporate event producer is capable of, you'll find yourself delighted with the valuable resources and capabilities that you discover as something you'll never do without again.
However, please keep in mind that no two producers handle the position in the same way and the more experience that an Event Producer has, will determine the level of quality resources they can bring to the table.
Here's what to look for in an experienced Show and Event Producer:
• The producer asks questions about your past event success, corporate branding and marketing campaigns
• Listens but offers creative ideas and solutions to streamline your process and exceed your goals
• Provides creative ideas, creative concepts, theme development, content management and visual production
• Provides one stop event planning, event production and event management resources and services
• Graphic creative design services for brand communications and marketing support
• Printing & mailing resources and management, if applicable
• Video production, video editing, animation and special effects
• Storyboard, script writing and show-flow development
• Sponsor recognition concepts and creative ideas
• Stage design, prop development or rental
• Coordinate, negotiate and manage Audio-Visual (sound, lights and audio) gear, gear provider and technicians
• Technical direction and management of event staff
• Works directly with you and doesn’t pass off the work to assistants
• Schedules production meetings and rehearsals ( Recommends venue locations based on your needs)
• Attends site survey of venue selection to solidify technical and non-technical needs and expectations
• Technical coordination of AV equipment (staging, sound, lights, projections & screen(s) & technician direction and management
• Camera crew coordination video and static, direction and management
• Stage management
• Labor coordination, direction and management
• If applicable, Satellite broadcast coordination, direction and management
• Auction coordination, direction and management
• Music and graphic arts libraries
• Voice Over Resources
• Talent and Entertainment Coordination, Direction and Management
• Post show marketing and duplication resources
• A great show producer always answers their phone, unless they are on show site
Still one of the world's greatest unanswered questions.
While there isn't really a set job description for this commanding position, it's still a mystery to people all over the world.
t's hard to grasp the understanding of the the wide array of solutions and goals that can be accomplished by simply hiring an experienced Event Producer for your meeting, event or video production. Experienced producers organize and manage your projects with a relaxed nature, creative thought, precision vendor negotiation and technical skills.
An Event Producer will simplify your life and manage all of the logistics of your meeting, event or video production, including, but not limited to, creative concepting, theme development, graphic design, print materials, venue selection, event planning & management, script writing, content development, show-flow, video production, venue support, staging, decor, technical staff, non-technical staff, while still finding time to manage budgets and talent.
Based on the the list of huge responsibilities that a superior corporate event producer is capable of, you'll find yourself delighted with the valuable resources and capabilities that you discover as something you'll never do without again.
However, please keep in mind that no two producers handle the position in the same way and the more experience that an Event Producer has, will determine the level of quality resources they can bring to the table.
Here's what to look for in an experienced Show and Event Producer:
• The producer asks questions about your past event success, corporate branding and marketing campaigns
• Listens but offers creative ideas and solutions to streamline your process and exceed your goals
• Provides creative ideas, creative concepts, theme development, content management and visual production
• Provides one stop event planning, event production and event management resources and services
• Graphic creative design services for brand communications and marketing support
• Printing & mailing resources and management, if applicable
• Video production, video editing, animation and special effects
• Storyboard, script writing and show-flow development
• Sponsor recognition concepts and creative ideas
• Stage design, prop development or rental
• Coordinate, negotiate and manage Audio-Visual (sound, lights and audio) gear, gear provider and technicians
• Technical direction and management of event staff
• Works directly with you and doesn’t pass off the work to assistants
• Schedules production meetings and rehearsals ( Recommends venue locations based on your needs)
• Attends site survey of venue selection to solidify technical and non-technical needs and expectations
• Technical coordination of AV equipment (staging, sound, lights, projections & screen(s) & technician direction and management
• Camera crew coordination video and static, direction and management
• Stage management
• Labor coordination, direction and management
• If applicable, Satellite broadcast coordination, direction and management
• Auction coordination, direction and management
• Music and graphic arts libraries
• Voice Over Resources
• Talent and Entertainment Coordination, Direction and Management
• Post show marketing and duplication resources
• A great show producer always answers their phone, unless they are on show site
The Cre8tive Collaboration Gang produces.
We produce corporate theater, special events,
benefit galas and manage all of the associated
aspects of the production.
We produce creative thought using fresh eyes,
research and collaboration with you.
We produce award winning videos, graphic
art and animation to carry your message.
We produce curiosity, emotion, laughter
and lasting memories.
And we produce comfort... for all, in the
fore knowledge of sweet success.
Welcome to CCG...welcome to a world of difference.
Overview
The principals of The Crea8tive Collaboration Gang have been providing quality show and event services as well as industry leading video scripting, shooting and editing for a combined 55 years of experience. This experience includes a thorough knowledge of all support elements that help bring your message to the marketplace with precision. These elements include all varieties of print materials, full event planning, decor solutions, venue coordination and complete technical staffing and event execution. Enjoy a quick taste of our services by clicking on SAMPLE.
We invite you to explore this sight in detail, as the proof is in the pudding, and we have gone to extremes to provide not only information on what CCG is capable of, but educational materials that will help you to simply understand the processes used in producing successful shows, special events, top of the line video presentations and eye catching print media. Thank you for visiting and enjoy your stay!
Show, Event and Meeting Planning
Ideally, special corporate events are planned 6 months or more in advance. Unfortunately and often, companies and event planners have less time to plan and implement executed events. Even if your event is in two months or two years, this event-planning checklist can provide a written record of all the necessary components necessary for success.
When planning any meeting or event remember…Get it In Writing!
1. Select the appropriate venue for the event
The event planned should fit your cause. Be creative. Consider an event or venue that would interest your particular constituency group. You will also need to plan up front what your overall goal is. Are you going to raise money, raise awareness, or both? Annual galas are an important component of most fundraising programs but perhaps your event is not a fundraiser at all but a cultivation event or an employee or donor recognition event. All are important and will require specific planning.
2. Prepare monetary goals and budgets
Early on, prepare your budget strategy and focus on event pricing. You will need to decide what your financial goals are and begin to calculate your potential revenue sources. Price admission to the event appropriately, depending upon your constituency. You know your organization best. Set your sights high but not so high that those you want to participate can't. Consider who will be your event underwriters and sponsors. They will bring in the greatest revenue. Right up front, estimate your attendance and calculate your minimum attendance.
3. Volunteer leadership
If you are planning an annual gala event, you will need to determine an individual or individuals to honor at your event. A good choice of an honoree is someone who has a relationship with your organization, cares about you and not only has the ability to make a significant contribution to your cause but also has the ability to invite others to celebrate the evening with you. A good honoree opens doors to new potential support. You will also need chairpersons for your event. Again, a high profile business person, or a celebrity may make good choices. Consider their ability to draw people to the event. Committee members will work to ensure your success. You want a good working committee. Outline their responsibilities. Giving them too much responsibility may scare them off. Too little, and they will not feel valued. Work with them to determine their level of involvement.
4. Establish your event calendar
Start early. You should allow at least six months (more would be even better) to successfully plan and execute a major event. Start planning month by month. As you get closer to the event, plan week by week. Create an event checklist and keep an accurate timeline of when things need to be accomplished. Stick to your calendar as best you can.
5. Build your list of contacts
Consider ways to reach into the community for additional support. It may be through your honorees and committee. Ask them for lists of their contacts to invite to your event. You may want to advertise. Consider the audience you want to reach and place ads carefully.
Ideally, special corporate events are planned 6 months or more in advance. Unfortunately and often, companies and event planners have less time to plan and implement executed events. Even if your event is in two months or two years, this event-planning checklist can provide a written record of all the necessary components necessary for success.
When planning any meeting or event remember…Get it In Writing!
1. Select the appropriate venue for the event
The event planned should fit your cause. Be creative. Consider an event or venue that would interest your particular constituency group. You will also need to plan up front what your overall goal is. Are you going to raise money, raise awareness, or both? Annual galas are an important component of most fundraising programs but perhaps your event is not a fundraiser at all but a cultivation event or an employee or donor recognition event. All are important and will require specific planning.
2. Prepare monetary goals and budgets
Early on, prepare your budget strategy and focus on event pricing. You will need to decide what your financial goals are and begin to calculate your potential revenue sources. Price admission to the event appropriately, depending upon your constituency. You know your organization best. Set your sights high but not so high that those you want to participate can't. Consider who will be your event underwriters and sponsors. They will bring in the greatest revenue. Right up front, estimate your attendance and calculate your minimum attendance.
3. Volunteer leadership
If you are planning an annual gala event, you will need to determine an individual or individuals to honor at your event. A good choice of an honoree is someone who has a relationship with your organization, cares about you and not only has the ability to make a significant contribution to your cause but also has the ability to invite others to celebrate the evening with you. A good honoree opens doors to new potential support. You will also need chairpersons for your event. Again, a high profile business person, or a celebrity may make good choices. Consider their ability to draw people to the event. Committee members will work to ensure your success. You want a good working committee. Outline their responsibilities. Giving them too much responsibility may scare them off. Too little, and they will not feel valued. Work with them to determine their level of involvement.
4. Establish your event calendar
Start early. You should allow at least six months (more would be even better) to successfully plan and execute a major event. Start planning month by month. As you get closer to the event, plan week by week. Create an event checklist and keep an accurate timeline of when things need to be accomplished. Stick to your calendar as best you can.
5. Build your list of contacts
Consider ways to reach into the community for additional support. It may be through your honorees and committee. Ask them for lists of their contacts to invite to your event. You may want to advertise. Consider the audience you want to reach and place ads carefully.
A Video Guide for the Rest of Us!
Did you know that people remember a mere 20% of what they hear, and only 30% of what they see, and an incredible 70% of what they hear and see.
There are so many questions to ask, budgets to meet, as well as the fear we all have about who we can trust to produce a product that will really affect our audience.
So we meet and discuss what we need the video to say and how much money we have to spend to say it. Then we meet a few more times and think we have enough information to delegate the task of having someone call or email RFP’s to the selection of providers we have found on the internet or in the yellow pages.
Some of us are out of new innovative ideas so this process will help us to get a random selection of production companies to bid on our vague needs by sharing their creative ideas with us to try to gain our business. In turn, some of us take those free ideas and run out and hire the cheapest video production company we can find to get the job done and off of our checklist. Why should it surprise anyone that this process is not advantageous?
Creating an effective video production takes a great deal of creative thought, talent and editing skills. In the video production industry, “you definitely get what you pay for.” Experienced talent, as we all know, isn’t cheap! Our recommendation would be to seek out the most experienced, creative and talented production team that you can afford. If their line pricing is on the high side and you really like their portfolio, negotiate fairly and you’ll be surprised at how easy it is to work together to get the budgets worked out, without sacrificing the quality of the product.
We’ve observed this process many times and it’s frustrating to watch how complicated, confusing and expensive this all gets. Transactional marketing is happening more now than ever.
You may have a great marketing plan, or not, but what are you doing to guarantee that you will achieve the reaction and revenue that you are striving for.
Internal corporate creative processes may be affecting your results and to make matters even more complicated a majority of us don’t even have a process in place to gauge the effectiveness of the pieces that we do create.
Most of us remember video productions that have impacted us. They have stirred our emotions and left a clear image in our memories. The constant struggle to seek out the greatest product at the cheapest price is killing the process needed to really influence our audience. When you try to cut resources and choose the cheapest option you are destined to create ineffective product that will do nothing but gather dust.
If video production is the marketing vehicle that you have chosen to budget dollars for, take it very seriously. There’s a very sophisticated audience out there.
Time is often the largest cost and can be tricky to plan for. Experienced producers can prepare and organize this process easily, to keep those billable hours in line. Equipment costs are pretty much defined and are always hired by the hour or the day.
Budgets translate into resources that are allowable for the production of any video production piece. When a producer is asked to create a 5-minute video for $5,000 you can be sure that it won’t match the criteria you had all of those meetings about.
Budgets for professional video production can range from the low thousands to the tens of thousands. Corporate productions can fall within the $5,000 - $100,000.range. Translated into per minute pricing you can expect to pay anywhere from $1,500 per minute for an industrial production to $8,500 or more per minute for a higher-end corporate production. Most corporate video productions seem to fall into the $3,500-$5,000 per minute range. Remember…content is king. Take stock of the visual content you have lining your file drawers and office shelves. Engage your marketing department in the video production process, their input and collaboration with your producer will make the process easier, more effective and definitely more profitable.
Did you know that people remember a mere 20% of what they hear, and only 30% of what they see, and an incredible 70% of what they hear and see.
There are so many questions to ask, budgets to meet, as well as the fear we all have about who we can trust to produce a product that will really affect our audience.
So we meet and discuss what we need the video to say and how much money we have to spend to say it. Then we meet a few more times and think we have enough information to delegate the task of having someone call or email RFP’s to the selection of providers we have found on the internet or in the yellow pages.
Some of us are out of new innovative ideas so this process will help us to get a random selection of production companies to bid on our vague needs by sharing their creative ideas with us to try to gain our business. In turn, some of us take those free ideas and run out and hire the cheapest video production company we can find to get the job done and off of our checklist. Why should it surprise anyone that this process is not advantageous?
Creating an effective video production takes a great deal of creative thought, talent and editing skills. In the video production industry, “you definitely get what you pay for.” Experienced talent, as we all know, isn’t cheap! Our recommendation would be to seek out the most experienced, creative and talented production team that you can afford. If their line pricing is on the high side and you really like their portfolio, negotiate fairly and you’ll be surprised at how easy it is to work together to get the budgets worked out, without sacrificing the quality of the product.
We’ve observed this process many times and it’s frustrating to watch how complicated, confusing and expensive this all gets. Transactional marketing is happening more now than ever.
You may have a great marketing plan, or not, but what are you doing to guarantee that you will achieve the reaction and revenue that you are striving for.
Internal corporate creative processes may be affecting your results and to make matters even more complicated a majority of us don’t even have a process in place to gauge the effectiveness of the pieces that we do create.
Most of us remember video productions that have impacted us. They have stirred our emotions and left a clear image in our memories. The constant struggle to seek out the greatest product at the cheapest price is killing the process needed to really influence our audience. When you try to cut resources and choose the cheapest option you are destined to create ineffective product that will do nothing but gather dust.
If video production is the marketing vehicle that you have chosen to budget dollars for, take it very seriously. There’s a very sophisticated audience out there.
Time is often the largest cost and can be tricky to plan for. Experienced producers can prepare and organize this process easily, to keep those billable hours in line. Equipment costs are pretty much defined and are always hired by the hour or the day.
Budgets translate into resources that are allowable for the production of any video production piece. When a producer is asked to create a 5-minute video for $5,000 you can be sure that it won’t match the criteria you had all of those meetings about.
Budgets for professional video production can range from the low thousands to the tens of thousands. Corporate productions can fall within the $5,000 - $100,000.range. Translated into per minute pricing you can expect to pay anywhere from $1,500 per minute for an industrial production to $8,500 or more per minute for a higher-end corporate production. Most corporate video productions seem to fall into the $3,500-$5,000 per minute range. Remember…content is king. Take stock of the visual content you have lining your file drawers and office shelves. Engage your marketing department in the video production process, their input and collaboration with your producer will make the process easier, more effective and definitely more profitable.
©Copyright 2006 The Cre8tive Collaboration Gang, Inc. All Rights Reserved.
225 Water Street • Jordan, MN. 55352 • 952.492.6492
CORPORATE SPECIAL EVENT AND VIDEO PRODUCTION QUESTIONS & ANSWERS
Q. What is the difference between an independant producer and a production company?
Experienced independent corporate special event and video producers have a more extensive ability to know how to put the most effective resources together to manage your special event or video production project. Independent producers have more flexibility to draw from a wider array of special event and video production industry resources. Independent special event producers have less over-head to contend with which allows them the freedom to negotiate better pricing for your special event or video production needs.
Remember…Audio-Visual gear are simply the parts and pieces to a much greater creative puzzle.
An experienced corporate special event and video producer knows how to put all of the strategic pieces together to create an experience that will provide you with the results that you are striving for. A great producer will bring comfort to the process and can offer a wide array of creative solutions and technical needs. Please don’t scrimp on your special event video producer, they can make or break the entire project, and they shouldn’t be learning the business on your dime. You can expect to pay an experienced corporate special event and video producer between $850-$1500 a day.
A producer is responsible for coordinating the entire creative corporate event and video production process, developing the concept, hiring an event planner, writing the script, managing pre-production logistics, hiring the technical labor and equipment, producing, directing, managing and editing.
Your producer should be available at all times to consult with you and answer any questions you may have about any part of your corporate special event or video production.
Q. What should I expect meeting with a producer?
A corporate special event and video producer should listen what your company’s intentions and goals regarding your video or event production. An experienced video producer will research your company prior to your meeting, ask a lot of questions and then offer suggestions for the best way to produce your event or video production within the stated budget. Don’t be shy. Let your producer know your likes and dislikes.
It’s always best to meet with your corporate special event or video producer at your place of business, so that they can get the look and feel of your organization. Have marketing materials and copies of videos that you may want to emulate available at the meeting or forward them to the producer prior to your meeting.
THE FULL ARTICLE PLEASE!
Q. What is the difference between an independant producer and a production company?
Experienced independent corporate special event and video producers have a more extensive ability to know how to put the most effective resources together to manage your special event or video production project. Independent producers have more flexibility to draw from a wider array of special event and video production industry resources. Independent special event producers have less over-head to contend with which allows them the freedom to negotiate better pricing for your special event or video production needs.
Remember…Audio-Visual gear are simply the parts and pieces to a much greater creative puzzle.
An experienced corporate special event and video producer knows how to put all of the strategic pieces together to create an experience that will provide you with the results that you are striving for. A great producer will bring comfort to the process and can offer a wide array of creative solutions and technical needs. Please don’t scrimp on your special event video producer, they can make or break the entire project, and they shouldn’t be learning the business on your dime. You can expect to pay an experienced corporate special event and video producer between $850-$1500 a day.
A producer is responsible for coordinating the entire creative corporate event and video production process, developing the concept, hiring an event planner, writing the script, managing pre-production logistics, hiring the technical labor and equipment, producing, directing, managing and editing.
Your producer should be available at all times to consult with you and answer any questions you may have about any part of your corporate special event or video production.
Q. What should I expect meeting with a producer?
A corporate special event and video producer should listen what your company’s intentions and goals regarding your video or event production. An experienced video producer will research your company prior to your meeting, ask a lot of questions and then offer suggestions for the best way to produce your event or video production within the stated budget. Don’t be shy. Let your producer know your likes and dislikes.
It’s always best to meet with your corporate special event or video producer at your place of business, so that they can get the look and feel of your organization. Have marketing materials and copies of videos that you may want to emulate available at the meeting or forward them to the producer prior to your meeting.
THE FULL ARTICLE PLEASE!
